PLAM, the Palacio de las Artes de Miraflores, is a place where the district’s history meets contemporary art. Its brand identity brings together shapes inspired by the Palace and Huaca Pucllana with a minimalist visual style that adapts to different exhibitions and activities. It aims to convey an open, dynamic, and diverse space that invites people to discover art and enjoy new cultural experiences.

Art Direction & Design: Julio Villavicencio