The Look of the Games brand guidelines and memory report for the XX Bolivarian Games Ayacucho - Lima 2025 captures the comprehensive visual identity and environmental graphic design created for the event. The project encompasses the conceptualization and visual rollout across sports venues and public spaces, establishing a cohesive design language that celebrates culture, sportsmanship, and regional unity.

Art Direction: Julio Villavicencio
Design: Stephanie Escudero
Photography: Germán Falcón